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Media Training


media-training2Facing the media for whatever reason can be a daunting prospect for the uninitiated and a key element is understanding what you are likely to face.

We help you understand the media, whether it’s television, radio, a newspaper, magazine or website. Appreciating how and why it works is invaluable preparation for any interview. Who are these journalists and what do they want?

Our experience of all these platforms means that we can give you a guided tour of what the media wants and how to make the most of your opportunity. There is always plenty of practical experience in our sessions, giving you every chance to improve.

  • Every training session is tailor-made to meet your needs and can cover
  • Television interviews – whether it’s for News24 or The One Show
  • Radio interviews – in the studio, on the doorstep, in the street or on the phone
  • Mixed Zone interviews for athletes from any sport
  • The difficult interview
  • Crisis management interviews

Whatever the reason for the interview, we can help you prepare your message and offer guidance on how to look and sound your best with complete confidence.

You will be in the hands of experienced professionals and courses are run with your needs in mind. It’s all done with the greatest efficiency, lots of energy and with the aim of passing on what we know about this business of media.


"Working with Tom and Sybil has given me a real boost in my approach to all media. The workshop gave me a lot of confidence and a real insight into what the media need from an athlete. It is an exciting time for Paralympic sport and the added media interest is something I can now really embrace.”

David Weir, Paralympian – Paralympic Champion, World Champion, winner New York and London marathons

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