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Expert knowledge from professional people…


We work with many individuals and organisations, providing media workshops, media training, one-to-one presentation coaching, representation and strategic advice on media relations.   Here’s what people say about us:

Sybil has been a great asset to my company Double Gold and for Kelly Holmes Education.  She is professional, always enthusiastic  and her presentation style and engaging personality have contributed to the success of my events.  I would always pick Sybil to be part of my team."
Dame Kelly Holmes
davidweir "Working with Tom and Sybil has given me a real boost in my approach to all media. The workshop gave me a lot of confidence and a real insight into what the media need from an athlete. It is an exciting time for Paralympic sport and the added media interest is something I can now really embrace.”
David Weir, Paralympian – Paralympic Champion, World Champion, winner New York and London marathons
olivertownend "Sybil and Tom have given me a much better understanding of what's required when it comes to working with TV, radio and newspapers.   They've helped me develop a much more professional attitude to my media responsibilities.   Sybil and Tom also filmed and produced video features, news and interviews which have improved my website.  They're also good fun to work with."
Oliver Townend, international event rider – winner of Badminton and Burghley
 nottinghamshireccc “Tom and Sybil’s advice was invaluable and they offered practical insight and expertise on a number of issues that had challenged the club.  We now regularly apply the skills and techniques they equipped us with and they continue to make themselves available when we need their input.”
Derek Brewer, chief executive, Nottinghamshire County Cricket Club
gloucestershireccc "The unanimous view from my team was that the media workshop provided by Sybil and Tom was excellent.  My young Turks were all hugely enthused and were able to improve our marketing and communications and the Gloucestershire CCC website."
Tom Richardson, chief executive, Gloucestershire County Cricket Club
gbhockey "Sybil and Tom contributed to an excellent day with the Great Britain Women’s Hockey team, they pitched their overview comments and player feedback perfectly.  The players really enjoyed the day and all of them, from the reluctant to the more experienced, benefitted from the learning experience."
Danny Kerry, Women’s Head Coach, GB Hockey 
 lmalogo “Sybil Ruscoe’s hallmarks are professionalism and integrity.  She is a tenacious and creative operator whose work is always of the highest standard.”
Richard Bevan, chief executive, League Managers’ Association. 
 dailytelegraphlogo “Tom Knight is admired and respected both by his peers and the sporting competitors he has written about over many years. There's nothing Tom Knight doesn't know about delivering top-class journalism under pressure. He's one of those people who could be described as a professional's professional.”
Keith Perry, Executive Editor, Telegraph Media Group

“Sybil Ruscoe was the life and soul of Channel 4’s Cricket Roadshow and was at the forefront of the channel’s efforts to broaden the appeal of the sport.”
Gary Franses, Sunset+Vine, Executive Producer of C4 Cricket

“Sybil has an innate ability to recognise what ‘works’ in the media world – be it in television, radio or in written form. Anybody who works as part of a successful television production must have talent, personality, energy and enthusiasm. Sybil has all in abundance.”
Cerith Williams, Executive Producer, Sunset+Vine & Editor C4 Cricket Roadshow


"Totally honest and totally professional, Tom Knight  has been rubbing shoulders with some of the biggest names in sport for nearly 30 years. A first-class sports journalist who always delivers, even under extreme circumstances and tight deadlines. I cannot speak too highly of him as a colleague and friend."
Malcolm Vallerius, Sports Editor, Mail on Sunday

johninverdale “Sybil has the rare ability to connect with anyone, a skill which made her such an outstanding broadcaster and which now is a hugely valuable asset in helping others understand what's needed to make the most of their media opportunities.”
John Inverdale, BBC
londonmarathon “I have known Tom for many years as our paths have crossed both through the sporting and media world.  I would highly recommend Tom in the media & PR field, both as an admired and respected sports writer and with his vast knowledge of athletics and the media, and of course his previous work with the London Marathon as Press Officer.  Tom is professional to the end, calm under pressure and always guaranteed to deliver.”
Dave Bedford, Race Director, Virgin London Marathon
fagtflogo "Sybil's been a key player for the Geoff Thomas Foundation.  She's raised our profile on TV, radio, in the Press and on the web.  Her work on our media strategy has helped to secure increased funding for the GTF and helped us to forge new partnerships with other organisations like the Football Association.  Sybil is a great professional and great fun.”
Geoff Thomas, ex-England and Crystal Palace, founder of the Geoff Thomas Foundation.
londonparislogo “Sybil’s experience at the highest level is unequalled and her enthusiasm infectious so I can think of no one better qualified to promote your business and help you cope with the media spotlight.”
Sven Thiele, London-Paris 2010 Cycle Tour

Media Training Clients

“We have worked with Tom and Sybil in a number of areas and have found them both to be hugely knowledgeable in their areas. Most recently, they have run the media training programme for UKA and delivered relevant, interesting sessions that have had a big impact on those participating.” 

Claire Furlong, head of marketing and communications, UK Athletics 

“I thought the session was really useful and great fun. I learnt so much about what I do well and not so well and got some great tips for the future. I would recommend it to anyone.”
Kate Dennison, The former British record holder, pole vault. 

“I really enjoyed my session of media training with Sybil. Not only was I fond of her smile but she taught me how to make others fond of mine too. Crucial. The video analysis session provides tangible feedback that you can get working on right away, without having to wait for your next live television broadcast. As a result of the areas covered, I now feel even more confident in my ability to handle awkward questions.”
Will Sharman, British 110m hurdler. 

“I found the media training very helpful in finding out my flaws when talking to the media and I’m now trying to work on those to improve myself as an overall athlete.”
Mickey Bushell, Paralympic T53 100m Gold Medallist, London 2012.

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